Cloudy Zakrocki is known in Germany as an expert for all things digital, media and young generation related and has made herself a name not only in the digital and media industry but also in the lifestyle and fashion sphere. She is the Vice President for International Content & Brand Strategy at Refinery29, the world’s leading media company for women, and has built the business from scratch in Germany in 2016 and was co-responsible for the launch of the French site in spring 2019. Today she is working across lines of business and cross-country on an international level, marrying business and creative as well as strategic and innovative thinking. Zakrocki is known to perfectly combine her decade long experience and knowledge of the métier with her innate sense for what makes younger generations tick.
Zakrocki has been working in the digital landscape for more than ten years now and was part of the relaunch and rebuilding of several well-known online platforms – for example as the Executive Editor Online at the German edition of Interview Magazine, as a contributor for LesMads, as a consultant for two of the biggest German publishing houses and for a key German e‑commerce platform.
Nowadays Zakrocki is also welcomed regularly to speak at panels or conferences, either as a keynote speaker or as a host and moderator or as part of a jury for awards. In the media landscape she is a well-known advocate for female empowerment, equality, diversity and inclusion as well as personal branding.
Foto credit: Patrycia Lukas